About
Who am i?
An overview of who I am, what my experiences are and how these can help you achieve the outcomes you are currently looking to achieve in life and business.
01. Strategic
I have worked within the NHS (IT Roles & Project Management) and a range of private sector organisations in the UK and North America.
From this, you are able to draw upon experience ranging from the technical, analytical and empathetic skills I have developed over 20+ years. You will also have access to experience in building business strategies and efficient processes which are based on the eternally direct approach of “Keep It Simple”
02. Professional
My careers have spanned the public sector (NHS) and a range of private sector roles in the UK and Canada. All of these roles have come with an expectation to maintain the highest standards in professionalism and ethics.
I have explained ideas, discussed the need for certain policies, processes, and confidentiality to all levels of staff from the boardroom to the “shop floor” with patience and empathy.
Be assured that all interactions with me will come with the same level of professionalism you’d expect from multi-million-pound organisations.
As an NLP Professional, I pledge to respect and honour my ethical obligations to my clients, colleagues and the general public. I agree to comply with the ANLP Code of Ethics, and I commit to respecting the dignity and worth of every human being and modelling this code with all those that I work with.
Being a professional member of the Global Association of NLP (ANLP) brings:
- Quality Checked Accreditation
- A Code of Ethics
- Safeguarding Principles
And much more
03. Developing
To maintain the highest level of service to my clients, I continually strive to develop myself as much as I want to help others develop themselves.
In 2016, I became qualified by Lumina Learning to offer their psychometric personality portraits for individuals looking for a general understanding of themselves (Lumina Spark), as well as the unique Lumina Sales profiles.
In 2017, I gained my NLP Practitioner qualification from NLP Dynamics, run by Steve Payne with over 50 hours of supervised training.
I am a professional member of the Global Association of NLP (ANLP), which comes with further supervised mentoring, groups and research publications.
In 2021, I plan to gain NLP Master Practitioner and will investigate professional, supervised development with the European Mentoring & Coaching Council.
Proven Success
Client results and experiences
Clients who work with me have gained the confidence to increase their own pricing up to 165%.
Businesses I’ve worked with have seen a 1.5 to 3 x return on their investment in the first few months during and after our time together.
The vast majority of clients have no hesitation in recommending me to others -check my
- testimonials
- LinkedIn Recommendations
- Google My Business reviews.
Words used to describe their experience include
“powerful breakthroughs”, “extremely likeable”, “more optimistic about starting my own business” and “have no hesitation recommending”
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Revenue Inrease
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Client Recommendations
Experienced Coach and consultant
Joe Hendley

Joe Hendley
Director & Coach
An experienced practitioner who’s worked in professional sales teams who has been running his own business with ambition since May 2016.
Comes with a diverse background in:
Technical IT roles, PRINCE2 Project Management, Engineering
- Natural ability to create refreshing ideas for personal & business development
- Natural collaborator
- Enjoys continual challenges & personal development